Copywriter - Primal Wear Re-brand

The creative and marketing teams that I was a part of at Primal had a lot of fun coming up with captions and snippets that kept things loose all throughout the creative process of this huge re-brand for the company. I was a "hired gun" for my creative writing chops that added some unique flavor to the Primal stew.

In addition, we were also able to ensure that all of the technical specs were on-point but still able to throw the consumer a silly curveball every now and then.

The new look and direction of the brand made a splash in the cycling community and led to cycling/lifestyle industry buzz, increased site traffic, and most-importantly for the brand — significant upticks in retail and custom sales numbers.