Primal Wear Social Media & Email

The Primal Facebook community is a large one. Cyclists all around the world love Primal gear, and Primal loves showing them all of the many places and events that are traversed in the name of sport. During my time, I was able to streamline the social media posting process while mixing in different types of content for more page views and likes.

I also conceived copy for many Primal company e-mails that played heavily to the fun and freshness of the newly re-branded apparel that was being featured at the time.